Music Video : Where is the love by Black Eyed Peas
https://www.youtube.com/watch?v=WpYeekQkAdc
This video educates people to make people realize that we should be spreading love and stop discriminating as they are expressing the different issues that are happening in this world. In their lyrics they are talking about the lack of love in this world and how people are finding ways to hate each other such as Racism as they sing “I think the whole worlds addicted to the drama”, “Only attracted to the things that'll bring a trauma”. Another line from the song says "If you practice what you preach and turn the other cheek", this means if people actually did what they preach then there would be less violence, Racism and much more.
The audience for this music video will be young males and females as the song is aimed towards a younger audience to persuade them to spread love and think more about their actions. They are interested in pop, EDM and hip pop music.
The music video begins with group of actors sticking up question marks which represent the main question “where is the love?” which also appears many times throughout the music video when people are committing crimes and spreading hate. Conventions used in this music video are the singers, spreading love and helping people in a local neighbourhood. They also use close up shots of child actors when singing the chorus to show their emotions.
This music video helps to convey the message that people should think about how their actions affect others and instead could be speading love. The music video show many examples of how people are being mistreated , for example the actors show a man getting arrested for no reason but because of the colour of his skin, this shows us how there are many alleged racial profiling incidents and instead the public and the police should stop arresting people because of the colour of their skin.
Trailer of TV Programme: Riverdale
https://www.youtube.com/watch?v=6HkSLjZxTkE
This trailer informs the audience of sneak peeks of what to expect in the upcoming episodes. This trailer shows the Archie and the gang trying to figure out the identity of the Black Hood and the reason for Jason Blossom being killed by his own father when he threatened to reveal his family’s illegal drug business.
The audience for this American teen drama is young males and females as it is about a set of high school students and their lives. Their interests are romantic comedies and thriller.
The trailer begins with Archie rushing his dad to the hospital, which is filmed at a high angle, and this convention is used to make the characters seem vulnerable and weak. They have also used many close-ups when showing Archie to show his emotions. Meanwhile there is music and sound effects such as gunshots while Archie is telling the story of how his father got shot to make it more realistic. Eerie music is played in the background to create tension and suspense as they try to figure out who is out to get them and if Archie’s dad will survive.
The trailer also has
TV channel Ident: Disney Channel
https://www.youtube.com/watch?v=fHqDMKB7A78
This ident is used to inform viewers the channel they are viewing. This ident sells the product as they feature Disney stars of different shows such as suite life on deck and Hannah Montana. This ident also entertains as the stars will do different skits each time before they say, "Hi, I'm ... from... and you’re watching Disney channel" and draw out the Mickey Mouse ears with the sparkly colored wand.
Disney channel used Disney stars in the TV channel ident as this makes it more interesting to watch because they see their favorite actors in a different setting, outside the show.
During the TV channel ident there is upbeat background music played in the background to create a fun atmosphere for the viewers.
Conclusion:
Each ident has a different narrative for example the music video talks about the lack of love in this world and how people are choosing to do actions filled with hate, the trailer was use to show a sneak peek of what will happen in the second season and how the gang are going to figure out who did the crime/murder.
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