The first ever ident ITV created was in 1989 which was planned
by English Markell pocket and music by Lord David Dundas. This ident was then
changed in 1998 to a blue background with yellow lower case writing. The lower
case was used to show that itv was also aimed at a younger audience as the Itv
ident before had all capital letters which aimed towards an older audience.
Then a year later itv made a few adjustments and made three
varieties of the ident. One of the idents was the name and logo coming across
from the sides of the screen over the spinning hearts background. The other was
the name and logo fully formed on a hearts background. These were used from
1998 to 2002.
ITV then change the generic ident into a clip of a celebrity
hanging out when they were supposedly off screen and the Itv logo would appear
on in the bottom right hand corner. And this was used from Monday 28th
October 2002 to 2004.
In November itv created a new ident for the launch of ITV3.
The made adjustments to the ITV1 logo by separating it in to blocks and this
would be shown against a blue sky with clouds, windows of a building,
underwater with fish swimming by and blue ribbons flowing against a blue
background. These were used as a list to show what was coming up next. And thi
ident was used from November 2004 to January 2006.
Then on the 16th January 2006 a new ident was
launched as ITV4 was a new addition to the ITV family. They created a new logo
with the itv spelled in lower case which was in a rounded off box. And this
made the network look friendly whereas the previous idents where crisp and
clean. Itv then created ‘Emotion’ idents which were mostly filmed in South
Africa and included a montage of unrelated scenes. The scenes represented moods
such as Joy, pride, sadness, love and much more. For example for the love begins with a mum hugging her son, then
they show a woman grabbing a pair of high heels, then we see a man rubbing his
belly, followed by two people hugging a tree.
Then in November 2006 the next new ident was launched for
ITV1. The letters were changed to black on to yellow background. The Emotion
idents were then changed into a new set of films called “alive with colour”.
The idents include the beach ,lake ,bike ,market ,Basketball , Pavement Art,
Bubbles, Garden, Buildings, Fountains , Sunflowers, Lanterns, Snakes and
Ladders, Dodgems and Christmas for 2009 to 2012. For example the Bike ident was
a woman riding her bike at night through an empty street which was only lit by
street lamps. Fireflies swarm around the street lamps. The logo comes out from
the side of a tree. This set of idents was used from 2006 to 2013.
ITV then announced that ITV1 will be rebranded in 2013 which
would revert to its old name. The logo was curvy with a set of new idents and
was introduced in January 2013. The idents were created to show “everyday life
of the Great British Public” and the idents will be brought in on a consistent
basis to reflect the four seasons – spring, summer, autumn and winter. The
idents were Ballet girls, Boxer, Bus bunny, Candy floss, fire breather, Fish
and chips and much more. For example the Hair Trim ident was a man with a start
trimmed on his head barber woman using a hair trim and comb in a barber shop.
These were used the winter set idents that were used. Then for the spring set
idents there was the, Windy Beach, Dance crew, Caterpillar and hen party and
much more. An example of the spring set idents was the Hen party where a group
of women dancing during the hen night in the arcade stylized hen dance. This
was followed by the summer set idents and this included meerkats, fish landing,
Dive Bomb, Pigeon Racing and much more. Then finally the set was finished with
the autumn idents and this included, skipping Rope, Hula Hoop, Festival, concert,
delivery and much more. Then ITV added some new idents from February 2015
onwards such as Board Game, Bathroom Scales, Horses, Hands in the Air and much
more. There were also idents which were made for special occasions that Britain
celebrated such as Royal Bab, Santa’s’ Carousel, Sanatas’ Break, and Christmas
Lights.
Then recently Itv introduced a new project, ITV creates
which allows a artists across Britain to create idents which will be show every
week. The project began on 1 January 2019. The first ident was created by Mr
Deepres which showed the ITV logo with videos of nature being projected.
This is a children network, which is operated by British Broadcasting Corporation. The network launched on the 11thof February 2002. The target audience for CBBC is children between the ages of 6 to 12 year olds. They produce content such as so awkward which are about three socially awkward kids as they go through school and this can relate to their audience as they are attending school and may face similar awkward experiences. I recommend CBBC as it has educational shows such as “Horrible Histories” which is show to inform children about the historical events that took place with humour. However CBBC also have entertaining shows such as the dumping ground, which is about a group of children living in a care home and their struggles.
